Quality: Demanding standards, the constant striving to improve our products & procedures have enabled us to build a strong, highly visible image, & to create within the Group a stimulating corporate culture with which all its members can identify.

Keeping our word: The capital of trust enjoyed by the Group among third parties, local authorities, advertisers, financial or contractual partners is based on the fact that JCDecaux is known to keep its word. Doing better than our contractual obligations is one of the key values of our Group.

Openness: Openness in our dealings with local authorities, the financial markets & our employees, compliance with the rules of fair competition, the publication of reliable & adequate information, the clear & fair treatment of our partners. are the fundamental principles enabling the Group to preserve & expand the capital of trust it enjoys.