Ulysse Nardin in association with JCDecaux India, has made perfect use of the new long term opportunity option at BIAL, the Gate way to Tech city, Bangalore by installing their high precision clocks at 24 key locations. This is the first time that any airport in India has received the High Precision instrument of Ulysse Nardin

The idea was to create brand awareness and top of the mind recall for Ulysse Nardin. Multiple presence of the clock at the key location was the core idea behind the campaign. A world clock showing various time zones from 5 locations around the world is placed at departure and arrival. All the 43 clocks at 23 locations are GPS synchronized, swiss made with high end design.

This branding campaign is a long term activity at BIAL. The installation of the clocks at 23 locations was successfully carried out in two stages. At first stage 19 clocks were installed in 3 days, with meticulous planning .At second stage the World Clock and rest of the clocks were installed in 5 days with the support of BIAL airport team.

This campaign directed towards providing facilities to the passengers had been well received by them, especially the world clock at the departure gate is a hard-to-miss masterpiece. With strategic placement of 43 clocks across the airport, brand Ulysse Nardin has achieved an unparalleled visibility.