Ricoh has showcased for the first time in Asia its newest innovations in production print technology at, PAMEX (International Exhibition on Printing and Allied Machinery Industries) India 2011 held at Pragati Maidan, New Delhi between 1st and 4th November 2011.

Ricoh exclusively chose JCDecaux media formats to create awareness about their presence at the PAMEX. The main objective behind the campaign was to generate awareness about RICOH’s participation in PAMEX. For the same only strategic locations catering to the traffic moving towards Pragati Maidan were chosen. The Target group for RICOH was the people travelling to Pragati Maidan for the Exhibition. The specific choice of locations provided fresh brand recall for the target group while they were visiting the expo.

The creative's were installed one week before the inauguration of the exhibition so that ample exposure was provided to the communication.
There was a specific theme to the creative installations and it was maintained across all the formats viz Capsule Restrooms, Seniors and Pole Mounted MUPI’s (PMM)
JCDecaux was able to provide RICOH with the perfect visibility solution for their exhibition at Pragati Maidan as they have exclusive media options not only in immediate vicinity but on the major roads leading to Pragati Maidan as well. This makes JCDecaux a one stop shop for visibilty solutions for any event being held at Pragati Maidan like The Trade Fair, Auto Expo etc.