For the launch the latest roll out from Nokia, E7 smart phone has placed a larger than life size phone replica at BIAL, as part of their launch program.
This graphically superior phone has a very good UI and has an fast OS, on its replica an LED screen has been used to display the various features of the phone.

Nokia wanted to highlight the key features of this mobile and a prominent location was required where the LED screen along with the dummy of the mobile can be displayed.

Since the location selected was outdoor, the round about near ATC was the perfect spot to create this iconic replica of the phone providing excellent mileage to the brand.

The campaign duration was 1 month. The structure consists of LED screen erected on a unipole and the sides crafted to look loke the large replica of the E7 phone with MS frames, sizing up to 15x20 (wxh) ft The entire process took one week to install.

The campaign targeted the arrival passengers at BIAL. The massive size and LED display created an impact on the passengers.