The longest media in Asia among the JCDecaux airport, the check in Glass façade, is used to create yet another head turning campaign for Tata Manza. The Campaign was implemented by JCDecaux India, the exclusive advertising concessionaire for Bangalore airport and the agency is OAP. The client brief was to create a display at the prominent location in the airport and the check in hall glass façade was selected for the display.

The basic idea was to make use of the largest format available at the airport to target the passengers in airport. The check in hall glass façade was selected due to its size and head on position. the creative was then adapted to the size of the glass facade. The idea was to create a campaign effectively targeting the departure passengers and enhance the brand awareness and recall among consumers.

The campaign created a long lasting impression among the passengers queuing for the checking in. The creative and the huge size of the glass façade blended well with the aesthetics of the airport and thus the brand effectively communicated among the consumers.