IE’s Exclusive OOH campaign with JCDecaux

Indian Express has recently launched a Brand campaign on OOH platform in the cities of Delhi & Mumbai with an exclusive tie up with JCDecaux.

This brand building and awareness campaign from Indian Express has a set of different creative's with thought provoking messages. These creative's have been installed in the affluent areas of Delhi such as Central and South parts of the city and in the Bandra Kurla Complex area in Mumbai. Indian Express had exclusively chosen JCDecaux Bus Shelters for propagation of their message “It all starts here”

Indian Express is looking at increasing its brand awareness through this campaign and for the same they wanted to have presence in the key high footfall areas of Delhi and Mumbai. JCDecaux formats are adequately positioned to offer excellent visibility in key areas of the city such as Nehru Place, Saket, Vasant Kunj, Huaz Khas, Greater Kailash I & II, K G Marg, Max Mueller Marg, S P Marg, Vinay Marg, Janpath, Prithvi Raj Road etc which are frequented by the Intellectuals, Social Activists and Opinion Leaders.
This is a long duration campaign and the creative's have been installed simultaneously in the cities of Delhi & Mumbai. Overall 128 faces have been used for display of India Express Campaign in both the cities.

The messaging used in the campaign is very thought stimulating and its directed towards driving home the point of Responsible Journalism which is a inherent culture at Indian Express.