At a ceremony organized on November 30 at the Espace Pierre Cardin center in Paris, JCDecaux was awarded the 2011 Grand Prix for Corporate Communications Strategies in the ‘In-house Communications’ category for its Share the Buzz operation, the internal campaign developed to accompany the launch of the new in-house social network Bee, organized in association with the CARE advertising agency. The prize was presented to Isabelle Schlumberger, Executive Vice-President, Commerce &Development France, who sponsored the project, and Agathe Albertini, Corporate Communications Director.

The Share the Buzz campaign set out to achieve 4 objectives:

· To present Bee as a radically different, fun and instantly accessible tool.
· To forge links between in-house audiences of different nationalities and from different cultural backgrounds in order to encourage them to ‘share the buzz’ with their colleagues.
· To urge employees to discover this new participatory tool, to create their own profiles and share information.
· To support the launch of Bee, JCDecaux’s in-house social network, to have it adopted by the 1,500 members of the Sales & Marketing teams and, ultimately, by all of the Group’s 10,000employees around the world. 

Less than three weeks after the launch aimed at 900 employees targeted in the first phase of the operation, the campaign had produced the following results:

· 857 ​​unique visitors to the experiential Share the Buzz website.
· 627 members registered on Be.
· 15 active communities created on Bee.

And 4 months after the launch:

· 80% of employees targeted at that date had already created their profiles on Bee.
· 35 active communities had been created.