JCDecaux India strikes gold as the Media Owner of the Year at OAC 2011 for the 2nd time in a row

The seventh edition of the Outdoor Advertising Convention (OAC), the exhibition, convention and awards event for the OOH (out of home) industry, was held in Mumbai on June 17-18 and welcomed 500 stakeholders from the industry.
OAC showcases the latest solutions to enable brands and media agencies to deploy more effective OOH campaigns. This time, the theme was “Think Tomorrow. Today.” and focused on developing a strategic and achievable outlook for the industry.
This year, the jury - which included 16 members, 80% of which were brand marketers -, assessed nearly 400 truly engaging and exemplary submissions. 375 entries were received across the categories and a total of 101 winners were awarded with 41 Gold medals, 33 Silver medals and 27 Bronze medals.
JCDecaux Advertising India won the Gold award in the prestigious “National Media Owner of the Year” category for the 3rd time in the past year (June 2010 – June 2011) and for the 2nd consecutive year at the OAC. This award rewards outdoor communication specialists who have introduced the most number of innovations in media formats within the stipulated period. These could include innovative sizes/ shapes, unexplored locations etc.
The reason for this success: JCDecaux Operations and Cleaning & Maintenance programme has set new benchmarks in the Indian OOH industry and has provided unmatched value to both advertisers and citizens. JCDecaux Advertising India has been well accepted and appreciated by both the industry and the clients alike, as the National Media Owner of the Year Gold awards demonstrate.