ING suggests: Be Good with Money

The year 2010 has witnessed many innovative and engaging campaigns at BIAL, latest to join in is ING, the global brand in banking and finance.

ING brand has dominated the airport with simple messaging spread across various formats. The current campaign at BIAL is part of their global campaign conducted at various other airports.

The right mix of the formats being used in the campaign makes the brand omnipresent.

The ING Lion at the aerobridges and the messaging at the cubicles offers unmatched visibility along with various other formats distributed throughout the airport viz: Mupi network, Lightboxes.

  The messaging is quite simple “Be good with Money” and it attracts the travelers to know more about ING products & services. This is where the strategically placed interactive ING kiosk placed at domestic departure comes into play and offers the opportunity of one to one interaction with the target audience.