Microsoft Clouds the Bengaluru International Airport

The clouds are everywhere, they are natural and pleasant to watch. The cloud computing is the new platform for next generation business which is going to drive the transformation of IT industry. Micorsoft’s campaign on running public cloud computing services , was executed through a innovative giant billboard with cut out of clouds on it.

The idea was to create an impact and to make the various cloud offerings stand out. The preference was to be present on big size media rather than small options. Considering all these parameters briefed by the client and agency, it was decided to install a giant billboard near airport terminal addressing the departure passengers.

JCDecaux, the exclusive concessionaire of Advertising at Bengaluru International airport implemented this idea to its perfection. Cut out structure of clouds were integrated with the billboard. The sustainability of the cloud cut outs and their aesthetic blending with the Airport environment was given top priority by the JCDecaux operations team.

The sheer size and the 6 small cloud shape cut out extending out of the billboard, makes the campaign more appealing for the target group.