• The Cannes Film Festival is the second largest media coverage event after the Olympic Games.
• JCDecaux is the exclusive concessionaire of street furniture of the city of Cannes
• JCDecaux India executes a unique advertising campaign for Reliance Big TV using exclusive LED billboards at the occasion of the Cannes Film Festival
• Three LED billboards of 8 sqm each were strategically placed in front of the exhibition center and in other two key locations of Cannes on the main roads to downtown Cannes
5 different 20 second teasers of upcoming Bollywood movies produced by Reliance were shown on the LED screens Digital Screen
• The teasers are being displayed in a total of 5 minutes per hour and 24/7 along with other prestigious brands like HP, Dolce & Gabanna and some films about the city of Cannes.