JCDecaux India executed an exciting campaign for Reebok! A Product Showcase was exclusively created for Reebok's latest range of summer fashion footwear. The campaign was strategically executed at a prime location in the heart of the city - Western Court, Janpath. The original design of the MUPI was restructured and a show panel was embedded within the MUPI. The entire range of shoes were displayed. The range of shoes were placed on a rotator on which the shoes were revolving. The movement on this stand alone panel was executed for the first time and surely caught the audience attention. It showcased 6 different colors of the latest summer fashion footwear collection from Reebok. The concept was an instant hit once again and attracted the pedestrian traffic across all segments. The innovation helped the brand create the necessary buzz with a deviation from the ordinary and have also raised the bar for its competitors to do something different.