The client wanted, for the launch of their Blackberry phone-a larger than life format. The complete façade of the MUPI was made to look like a giant Blackberry phone using Acrylic sheet with self adhesive Vinyl on it. The MUPI was therefore transformed into a giant Blackberry mobile phone!! The eye popping innovation was placed at a prominent location in Delhi attracting maximum eyeballs with its sheer scale and impact. The innovation has already created a buzz and has set an example of sorts. The promotion has established its set of admirers including pedestrian traffic and vehicular traffic who are actually stopping their cars to take a look at the exciting innovation!!